Surpassing Industry Benchmarks with Cutting-Edge Geofencing & Device ID

Case Studies

Introduction

ProCents, a premier connection hub and trade organization, stands at the forefront of fostering strategic partnerships across key sectors, including HVAC, Electrical, Plumbing, Recycling, Solar, and Electric Vehicles (EV). ProCents engaged Emerge ERP Consulting (Emerge) to increase attendee registration, event sponsorship, and table sales by 10% compared to the previous year’s event.

Project Scope

ProCents sought to enhance its reach and effectiveness in attracting attendees, sponsors, and table buyers for their annual trade event. The primary objectives included:

  • Increasing attendee registration by 10%
  • Boosting event sponsorship by 15%
  • Raising table sales (limit 20)

Our Approach

Emerge conducted a thorough assessment of ProCents’ current marketing infrastructure, focusing on optimizing workflows and automation for lead generation. Based on market research, industry trends, and ProCents’ objectives, we designed a targeted geofencing DID campaign to reach the desired audience effectively.

To drive attendee registration, we geofenced Device IDs from target industry trade shows held up to 12 months prior. This strategy enabled us to reach an audience already inclined to attend similar events. For increasing advertising sponsors and table buyers, we geofenced industry-specific commercial buildings, locations, and manufacturers, ensuring precise targeting.

Services Performed

  • Marketing Infrastructure Assessment: Optimized ProCents’ workflows and lead generation automation.
  • Geofencing DID Campaign Execution: Targeted past trade show attendees and key industry locations.
  • Algorithm Optimization: Enhanced the algorithm to maximize the effectiveness of the DID campaign.

Results and Metrics

The campaign not only met but exceeded ProCents’ goals, performing significantly above industry benchmarks for geofencing with DID advertising campaigns. The metrics are as follows:

Client Testimonial from Matt Russell, ProCents President & CEO

The campaign not only met but exceeded ProCents’ goals, performing significantly above industry benchmarks for geofencing with DID advertising campaigns.

The metrics are as follows:

  1. Conversion Rate
    • Previous Average: 2% to 5%
    • Emerge’s Campaign: 4.5% to 7.5%
  2. Foot Traffic Attribution
    • Previous Average: 7% to 15%
    • Emerge’s Campaign: 9.5% to 17.5%
  3. Cost Per Acquisition (CPA)
    • Previous Average: $50 to $150
    • Emerge’s Campaign: $48.75 to $146.25 
  4. Click-Through Rate (CTR)
    • Previous Average: 0.5% to 1.5%
    • Emerge’s Campaign: 1.025% to 2.025% 
  5. Impression-to-Visit Rate (website)
    • Previous Average: 1% to 3%
    • Emerge’s Campaign: 3.025% to 5.025%

Conclusion

The geofencing DID campaign designed and executed by Emerge ERP Consulting not only met ProCents’ goals but outperformed industry benchmarks by 2.5% across key metrics. Our strategic approach and optimized algorithm played a crucial role in delivering these outstanding results, setting a new standard for ProCents’ future marketing endeavors.