If you’ve been actively marketing your business online, you’ve probably heard of both local SEO and organic SEO. But you might find yourself wondering what the difference is between the two.
If you’re involved in any marketing aspect of a business, chances are you’ve head of SEO, however, did you know there several type of SEO? There’s technical SEO, on-page SEO, content SEO, off-page SEO, eComm SEO, and more; however for the purpose of this reading, we’ll focus on the most popular methods of SEO, which are Local SEO and Organic SEO. In this post, we’re going to walk you through the difference between local SEO and organic SEO as well as how they are related.
Organic and Local SEO are similar in a lot of ways. The most obvious of course is that they both start with a simple search online. The main difference between organic and local search is that local SEO has a geographical component and is part of Google Maps; and organic SEO allows you to leverage content like blogs, keyword copywriting, articles, to determine whether your website is relevant to return in the ‘search’ of the user.
Which SEO Method is Right for You?
Some how do you know which method is right for you? Well for one, if you have a brick and mortar business, local SEO is definitely differentiating factor if you have competitors who are strictly online. For example if you have a retail store that has physical location and an e-commerce store, you have a better chance at outranking that competitor using local SEO because it leverages content from your website and your location, versus just leverage the website content like your competitor.
If you’re a service based business, even if you do have a physical location, you may want to emphasize your efforts in organic SEO because you have the ability to use more keywords, descriptions, resources, case studies, testimonials, and more to populate your website with content relevant enough to rise in ranking on various search engines.
No matter what method seems right for you, it’s key to remember that both methods require activity and increase in your businesses online presence. That being said, ensuring you have relevant content and copywriting that are keyword optimized are key for both local and organic SEO efforts.