The rising use cell phones with internet access and the vast amount of data as a result of this has changed the game for many business owners and marketing teams today. One type of marketing technology that is taking the advertising by storm is geofencing with device identification technology. For simplicity, we’ll call it DID geofencing moving forward.
What is DID Geofencing?
Geofencing itself isn’t exactly a ‘new’ thing, in fact it goes back further than smart phones themselves. Geofencing essentially allows advertisers to target ads to a specific audience based on their location. That’s why growing up if you lived in Ohio, you never saw a commercial for a hardware store that only located in Texas. That would be a waste of advertising dollars.
Why are so many business owners using DID geofencing?
Geofencing with DID gives business owners the opportunity to reach the perfect audience in the right place, at the right time; but what does the actual geofencing performance data say?
The average click-through rate (CTR) for geofenced audiences across all industries is 7.5 percent. By comparison, the average CTR for Facebook ads across all industries is 0.9 percent. Our ability to better understand customers, reach them, and measure impact create higher ROI versus traditional marketing activities.
Key advantages include:
- Precise audience targeting
- Enhancing brand awareness/loyalty
- Increasing engagement
- Does not acquire beacons
- Boosting ROI on marketing budget
- No reliance on cookie data
- No hardware set up costs
- Effective in all 5 stages of buying cycle
How is Geofencing with DID so cost-effective?
How does our team at Emerge ERP Consulting use DID Geofencing?
Our team at Emerge ERP Consulting uses a proprietary algorithm with DID technology and location-based data (geofencing) to strategically trigger pre-programmed advertisements and content using GPS, RFID, WiFi or cellular data.
We also use DID to track and retarget ads and content to individuals who have visited your establishment. This can be done up to 30 days after visiting. This functionality creates double utilization with the location data pulled from our geofencing perimeters.
Most advertisers use geofencing technology to market content and advertisements, but we use it for reporting as well. We take that data to 1.) increase ROI for marketing activities and 2.) to create strategies that accomplish your overall business goals.
