Solution:

• Commercial Advertising Campaign
  • • At the time of our engagement, Krystle didn’t have any high quality content to use for advertising campaigns. It was important to create a commercial that would not only drive people to her website but align with promote the tone and aesthetic of a brand only uses natural plant-based ingredients with a holistic process. 
    • Before running any type of advertisement, it was important for us to create a commercial that was ‘timeless’, and aligns to her brand itself as opposed to a specific promotion or limited time offer to use for multiple advertising campaigns years to come.
    • During our interview we learned that her products are not gender-specific. That being said we wanted to ensure our advertisement included appeal to both the female and male audience. Traditionally beauty and skincare products are marketed towards women. 
    • Create a call to action in the advertisement that communicates value and the call-to-action. 
    • There are two types of advertisements people are familiar with. One includes a promotion, those are the ones that you see telling you something is “two for one” or “50% off the whole store” type of deal, appeals to consumer logic. The others are created to promote the brand. There’s a call-to-action but it isn’t marketed to the audience saying “for a limited time only” or “3 day sale”. The goal here is to increase brand exposure, this usually appeals to the consumers emotion. That’s exactly what we did here by runnning this type of advertising campaign.
    • Advertising approaches include programmatic advertising, geofencing with device ID marketing, CRM management, and social media management.