Many small business owners are relying on social media platforms, like Facebook, to connect with their customers, promote their brands, and sell their products or services. While social media can be an effective tool for business growth, relying solely on it can be risky.
When you build your business solely on a Facebook Store or any other social media platform, you essentially lease your online presence. These platforms can change their algorithms and terms of use, or even shut down without warning, leaving your business vulnerable. With a website, you have complete control over your content, design, and functionality. You’re not at the mercy of platform changes, and you can tailor the experience to best represent your brand.
Aside from the risk of losing your data if the platform shuts down, a significant advantage of having a website that you should take note of is the potential for better search engine visibility. When customers search for products or services related to your business, a well-optimized website can appear in search results, driving organic traffic. This advantage is absent in a social media-centric approach, constrained by platform algorithms. In essence, while social media is essential, a comprehensive strategy should incorporate a website for enhanced control, credibility, branding, search visibility, data analytics, e-commerce capabilities, and diversified outreach, ensuring success in the ever-evolving digital landscape.